Neymar Jr. launches Next 10 and enters the billion-dollar supplement market
After making his first official announcement on social media, the star player showcased Next10 products; in the video, he kicked off the pre-sale phase
São Paulo, February 4, 2025 – Star player Neymar Jr. took to social media to announce the launch of the Next10, a dietary supplement brand aimed at athletes and sports enthusiasts, in which he is listed as one of the founders of the business.
In the video, posted on Monday, February 3, the player invited his followers to check out the products from his new venture and officially launched the pre-sale phase for items in the new line.
What is Next10?
Next 10 was founded to introduce a new concept in supplements, offering practical and modern products designed for daily use. Targeting consumers seeking energy and well-being to help them be their best selves in their daily lives, the brand—which is distributed nationwide—offers supplements that provide energy, endurance, and well-being for both workouts and sports as well as for the most demanding routines.
Next 10 is entering a rapidly growing market. A study published in 2024 by Future Market Insights (FMI) indicates that the global supplements market is expected to exceed R$ 1.25 trillion in 2025.
According to Euromonitor, Brazil is already the fifth-largest supplement market in the world and ranks third in creatine consumption, one of the products offered by Next10. According to a survey by the Brazilian Association of the Specialty Foods and Related Products Industry (Abiad), sales of these products rose 75% from 2018 to 2023. With an eye on these figures, Neymar Jr., a seasoned poker player, is placing his bets.
In addition to having been directly involved in the creation of the brand's Next10, Neymar will appear on the packaging of all the brand’s products, leveraging the power of his image to benefit the company. Neymar Jr. was joined in the deal by one of his friends, businessman André Luiz Rodrigues Fernandez, known as Andrezinho.
Initial Portfolio
The product line of the Next10 includes the Creatine Monohydrate 100% pure powder, the Morning Shot,– a blend of creatine, glutamine, and vitamins in tangerine and lemon flavors –, the Protein Bars sugar-free—available in honey bread, cookies, and chocolate with hazelnuts flavors—as well as the Kids' Multivitamin strawberry-flavored gum, aimed at children.
With this latest launch, the brand is also entering the growing market for gummies, which has been gaining popularity in Brazil, especially among younger people—an audience with strong ties to Neymar Jr. A study by the Mordor Intelligence forecasted overall growth of 45% in the gum market, among 2023 and 2028.
Explaining his involvement in the creation of the new supplement line, Neymar Jr. emphasizes the importance of nutrition and taking care of the body throughout his athletic career. “I’ve always believed in the importance of nutrition and taking care of your body, and Next10 reflects my passion for sports, health, and overcoming challenges. I want to support athletes and professionals at all levels and in all fields, helping people achieve their goals and feel better every day,” the player notes.
The brand has adopted the slogan “Deserved, but never given”, inspired by Neymar Jr.’s journey to earn the No. 10 jersey, to promote a mindset focused on high performance and well-being and to encourage each person to be the No. 10 in their own life.
Pre-sales
The products from Next10 are now available for pre-order exclusively through the brand's website: next10.com.br.
About Next10
Next10 is a sports nutrition brand developed in partnership with soccer player Neymar Jr. With a focus on quality, effectiveness, and well-being, the products were created to meet the needs of athletes and sports enthusiasts, aiming to optimize physical performance and motivate people of all ages to pursue their goals with greater strength and power. Learn more at www.next10.com.br.
ENGLISH VERSION
Neymar Jr. launches Next 10 and enters the billion-dollar supplements market
After the initial announcement was made on his official social media pages, the star showcased Next10’s products; in the video, he kicked off the pre-sale phase
São Paulo, February 4, 2025 – Star player Neymar Jr. took to social media to announce the launch of Next10, a sports supplement brand aimed at athletes and sports enthusiasts, of which he is one of the co-founders.
In the video posted this Monday, February 3, the player invited his followers to check out the products from his new venture, as he officially launched the pre-sale phase for the new line of items.
What is Next10
Next10 is launching with a new approach to supplements, offering practical and modern products designed for daily use. Targeting consumers who seek energy and well-being to be their best selves every day, the brand—available nationwide—offers supplements that provide energy, endurance, and wellness, whether for workouts and sports or demanding daily routines.
Next10 is entering a growing market. A study published in 2024 by Future Market Insights (FMI) indicated that the global supplement market is expected to exceed R$1.25 trillion in 2025.
According to Euromonitor, Brazil is already the fifth-largest supplement market in the world and ranks third in creatine consumption—one of Next10’s products. A study by the Brazilian Association of the Food Industry for Special and Related Purposes (Abiad) revealed that sales of these products increased by 75% from 2018 to 2023. With these figures in mind, Neymar Jr., who is well-versed in poker, is betting his chips on this new venture.
In addition to being directly involved in creating the Next10 For the brand, Neymar will appear on the packaging of all its products, using the power of his image to boost the company. Joining Neymar Jr. in this venture is his friend, businessman André Luiz Rodrigues Fernandez, known as Andrezinho.
Starting Portfolio
The Next10 The product line includes 100% pure Creatine Monohydrate powder, Morning Shot—a blend of creatine, glutamine, and vitamins available in tangerine and lemon flavors—sugar-free Protein Bars in gingerbread, cookie, and chocolate hazelnut flavors, and a Kids' Multivitamin Gummies in strawberry flavor, specially designed for children.
With this latest launch, the brand is also entering the growing gummy the supplement market, which has been gaining popularity in Brazil, especially among younger consumers—a demographic with strong ties to Neymar Jr. A study by Mordor Intelligence projected a 45% global growth in the gummy supplement market between 2023 and 2028.
Explaining his involvement in the creation of the new supplement line, Neymar Jr. emphasizes the importance of nutrition and physical well-being throughout his athletic career. “I have always believed in the importance of nutrition and taking care of the body, and Next10 reflects my passion for sports, health, and excellence. I want to support athletes and professionals at all levels and in all fields, helping people achieve their goals and feel better every day,” the player says.
The brand embraces the motto “Earned, never given”, inspired by Neymar Jr.’s journey to earning the No. 10 jersey, to promote a mindset of high performance and well-being, encouraging everyone to become the No. 10 in their own lives.
Pre-sale
Next10 Products are already available for pre-sale, exclusively on the brand’s website: next10.com.br.
About Next10 Next10 is a sports supplement brand developed in partnership with Neymar Jr. With a focus on quality, effectiveness, and well-being, its products are designed to meet the needs of athletes and sports enthusiasts, aiming to optimize physical performance and inspire people of all ages to pursue their goals with greater strength and power. Learn more at next10.com.br.
