NR Sports is a company specializing in image management, currently working exclusively on the career of athlete Neymar Jr. for the Pelé brand.
Founded in 2006 by Neymar da Silva Santos and Nadine Gonçalves, the parents of soccer player Neymar Jr., NR Sports was established to manage the image of the young rising star, who was 14 at the time, who had already shown exceptional talent since childhood.

His talent was evident in school tournaments and on the futsal courts of the Baixada Santista region. The young player’s early success caught the attention of Santos FC, which—lacking a youth program to accommodate him—created an Under-13 team. After joining the black-and-white team, Neymar Jr., who stood out on the field, became an ambassador for the club’s youth academies, showcasing his talent for public relations.

His transition to professional soccer in 2009, along with the triumphs and titles he has won with Santos FC, the Brazilian national team, FC Barcelona, Paris Saint-Germain, and Al-Hilal, have only confirmed what was once a promise; today, he is considered one of the best players in the world.
The player has now returned to Santos FC, wearing King Pelé's No. 10 jersey, marking a historic moment in soccer.
.
By enhancing the athlete's prestige and visibility, NR Sports has built a brand with global impact and elevated it to one of the most coveted levels in the advertising market.

Keeping pace with trends, in July 2019, NR Sports opened its headquarters in São Paulo, expanding its operations in the state.