Redoxitos, a leading brand of vitamin C for children, launched the # campaign in June VemPraDefesa, in partnership with the Neymar Jr. Institute (INJR). For every Redoxitos sold, R$ 1.00 will be donated to the Institute’s projects.

Nicolas Andres Ferrin, manager at Redoxitos, explains that the campaign using the hashtag #VemPraDefesa is fully aligned with the brand’s commitment to investing in children’s development and immunity. “The Neymar Jr. Institute is a strategic partner for Redoxitos® and Bayer because it provides an opportunity for everyone to contribute to building a better future for these children and adolescents. Furthermore, it underscores the brand’s concern for and commitment to the health of these young Brazilians.”

The digital-focused campaign kicked off with a video detailing the creation of the Institute, which was born out of the player’s desire to help underprivileged children. “Creating this campaign has been rewarding. Partnering with INJR was a pleasant surprise. Not only did they believe in and support the cause, but they were also extremely attentive and effective throughout the entire process,” says Duda Bom Queiroz, Creative Director at W3haus.

All Redoxitos sold between June 2017 and December 2017 are part of this charitable initiative. The brand aims to raise 1 million reais for the institute during this period.