The second campaign featuring the Altice Group and NR Sports was launched this Friday (5) and stars Neymar Jr. The Brazilian athlete appears alongside fellow soccer player Cristiano Ronaldo.

MEO, a subsidiary of Altice in Portugal, is promoting its new Ultra HD Fiber internet service packages with the “Humanize Yourself” campaign. The commercial issues a challenge to the Portuguese public: “Imagine a MEO ad featuring Ronaldo and Neymar Jr.”

The ads featuring the athletes will begin airing this week. In the first phase of the campaign, the soccer players compete in a boxing match, a table tennis (ping-pong) match, and a poker game.

By giving Portuguese citizens a voice, MEO continues to put its commitment to being close to its customers into practice, as reflected in its slogan, “Humaniza-te.”

The new advertising campaign introduces new features to the MEO service, showcasing the new packages “powered” by Ultra HD Fiber. MEO’s Ultra HD Fiber allows customers to enjoy the best internet experience on any of their devices, viewing content without any loss of quality or resolution.