Neymar Jr. stars in McDonald’s World Cup campaign

Alongside singer Anitta, Neymar Jr. starred in his first campaign with McDonald’s, launched in early March, with an eye already on the 2018 World Cup in Russia. The commercial marks the company’s kickoff during the world’s biggest sporting event.

#PREPARA, a campaign developed by DPZ&T, created a video set to Anitta's hit song, producing a special version for the campaign that highlights Neymar Jr.'s preparation to shine on the field.

“The film kicks off the brand’s calendar of activations as an official sponsor of the FIFA World Cup. From today until the start of the event, consumers will be exposed to unique initiatives that will bring them closer to the full World Cup experience,” says Roberto Gnypek, Vice President of Marketing for McDonald’s in Brazil. “McDonald’s is there for moments of celebration, and the FIFA tournament is the biggest of them all,” he says.

“McDonald’s is getting ready to welcome the fans. The fans are getting ready to cheer, energized by Anitta’s music. Neymar Jr. is getting ready to represent the country in the World Cup. The country’s greatest soccer player alongside Brazil’s biggest pop star, together with McDonald’s at the world’s biggest soccer event,” says Rafael Urenha, CCO of DPZ&T.