DUE Incorporadora and Neymar Sport e Marketing Join Forces in an Unprecedented Partnership to Drive Socioeconomic Transformation in the Northeast

Companies have developed a tourism route called the DUE-Brazilian Caribbean Route, which includes
Initially, 28 developments along the coast of Pernambuco and Alagoas

DUE Incorporadora, a leading player in Pernambuco’s real estate market, is partnering with Neymar Sport e Marketing LTDA (NR Sports) to build the Rota DUE Caribe Brasileiro, a tourist route designed to promote socioeconomic and tourism development in the Northeast.

With a Total Sales Value (TSV) of approximately R$ 7.5 billion, the DUE Route launches with 28 developments on the idyllic beaches of Porto de Galinhas and Carneiros in Pernambuco, as well as Maragogi, Antunes, and Japaratinga in Alagoas. To date, ten of these projects are under construction in Muro Alto and Carneiros, with the first units scheduled for delivery in the second half of 2024.
The region, known for its breathtaking landscapes and crystal-clear, warm waters year-round, stands out not only for its natural beauty but also for its proximity to the international airports in Recife and Maceió, and especially now with the future Maragogi Airport, which is under construction and scheduled for completion in 2025.

This strategic location near three airports makes the DUE Route the ideal place for tourists from around the world looking for a vacation destination where the sun never takes a break. In addition to promoting beach tourism and social and economic progress, the Route also aims to revive the region’s historical and cultural heritage. With a variety of itineraries and experiences, visitors will have the opportunity to explore not only the beautiful coastal landscapes but also learn about the history of the stunning beaches, enjoy nature tours, participate in sports and water activities, and savor authentic local cuisine.
Adaílton dos Santos, a partner at DUE, emphasizes that the proposal is to build an integrated network that brings together lodging, services, and entertainment from all DUE developments and its ecosystem. “The project not only allows people to experience the region’s diversity and beauty but also offers investment opportunities. By strategically connecting tourist attractions, we aim to drive sustainable economic development, boost the economy, create jobs, and encourage new businesses,” he explains.

Rafael Zulu, a partner at DUE, emphasizes that the main goal is to benefit as many people as possible through this initiative. “Having NR Sports on board is yet another confirmation of the shared purpose our companies have to invest in our country—especially in the Northeast—and to provide more and more opportunities in the region. Through responsible development and the training of the local workforce, we will enable communities to benefit in a lasting and meaningful way.”

Neymar da Silva Santos, Neymar’s father, explains that they are focused on much more than just creating a physical structure. “Our vision goes beyond that; we seek to transform the lives of the region’s residents by offering tangible opportunities for growth and development. The integration of lodging, services, and entertainment isn’t just about attracting visitors, but also about creating new jobs, stimulating the local economy, and preserving the environment. We’re committed to building a sustainable ecosystem that promotes social inclusion and respect for diversity. We believe that
"This responsible approach will not only strengthen the region but also create a legacy of prosperity for future generations," he adds.

To monitor the social impact generated, the company created the VGA (Overall Value of Beneficiaries). “VGA is our main indicator for the project; it allows us to measure the social impact generated by our investment, contributing to the education and training of children, youth, and adults,” adds Zulu.
The goal is to step up efforts and reach the target of 60,000 VGA participants through a partnership with Associação Superação, which has been doing exemplary work for over a decade under the leadership of Adaílton dos Santos. DUE, with the support of SENAI and the Superação Association, promotes educational programs where children and youth have access to a variety of extracurricular activities, including agriculture, cultural recreation, and sports. The developer allocates 10% of its profits to social projects.

The DUE Route is a milestone for the future of the Northeast, where socioeconomic development goes hand in hand with sustainable practices and the quality of life of local communities. It has thus become one of the region’s leading private social development programs and is having a positive impact on the lives of many people.

Benefits for DUE Customers

DUE customers will also be able to use the services of Sintta Stay, a company that is part of the DUE ecosystem, where customers will have the option to book their stay, exchange nights within the DUE Route, enjoying the experience of staying at other properties, as well as using an app that will serve as their DUE Experience Concierge. In addition, they will have access to a rewards club with exclusive partners offering services and entertainment throughout the entire project, as well as to the interior design services of DUE’s smart home center, providing every convenience to its customers.

Another major draw for those who purchase a DUE property will be the beach villages at each beach, where there will be a wide variety of leisure, dining, and shopping options, as well as “Beach Club” facilities, allowing Sintta Stay guests to enjoy several beaches in a single vacation.
According to Adaílton dos Santos, this 360° model allows owners of DUE units not only to be part of this ecosystem but also to generate a return on their investment throughout the year, yielding a very attractive financial return.

ENGLISH VERSION

DUE Incorporadora and Neymar Sport e Marketing have joined forces in a new partnership to drive socioeconomic transformation in the Northeast

The companies will develop a tourism route, called Rota DUE – Brazilian Caribbean, which initially includes 28 projects along the coast of Pernambuco and Alagoas

DUE Incorporadora, a leading company in Pernambuco’s real estate market, has partnered with Neymar Sport e Marketing LTDA (NR Sports) to develop the Rota DUE Caribe Brasileiro, a tourism route designed to boost the Northeast’s tourism and socioeconomic growth.

With a General Sales Value (GSV) of approximately R$7.5 billion, Rota DUE is launching 28 projects on the idyllic beaches of Porto de Galinhas and Carneiros in Pernambuco, as well as in Maragogi, Antunes, and Japaratinga in Alagoas. So far, ten of these projects are under construction in Muro Alto and Carneiros, with the first units expected to be delivered in the second half of 2024.

The region, known for its breathtaking landscapes and warm, crystal-clear waters year-round, stands out not only for its sheer natural beauty but also for its proximity to the international airports in Recife and Maceió, as well as the future Maragogi Airport, which is already under construction, with completion expected in 2025. This strategic location near three airports makes ROTA DUE the ideal choice for tourists from around the world seeking a vacation destination where the sun never takes a break.

In addition to promoting beach tourism and social and economic progress, the Rota also aims to preserve the region’s historical and cultural heritage. With a variety of itineraries and experiences, visitors will have the opportunity not only to explore the beautiful coastal landscapes but also to learn about the history of the stunning beaches, enjoy nature tours, participate in sports and water activities, and savor authentic local cuisine.

Adaílton dos Santos, an associate at DUE, emphasizes that the proposal is to create an integrated network that brings together accommodations, services, and entertainment from all DUE projects and its ecosystem. “The project not only allows people to experience the diversity and beauty of the region but also offers investment opportunities. By strategically connecting tourist attractions, we aim to boost sustainable economic development, stimulate the economy, create jobs, and encourage new businesses,” he explains.

Rafael Zulu, a partner at DUE, emphasizes that the main objective is to benefit as many people as possible through this initiative. “Having NR Sports on board is just further confirmation of the common purpose our companies share in investing in our country—especially in the Northeast—and providing more opportunities in the region. Through thoughtful development and by empowering the local workforce, we will enable communities to benefit in a lasting and meaningful way.”

Neymar da Silva Santos, “Neymar Pai,” explains that they are focusing on much more than just creating a physical structure. “Our vision goes beyond this. We seek to transform the lives of the region’s residents by offering tangible opportunities for growth and development. The integration of lodging, services, and entertainment will not only attract visitors but also create new jobs, stimulate the local economy, and help preserve the environment. We are committed to building a sustainable ecosystem, promoting social inclusion and respect for diversity. We believe this approach will not only strengthen the region but also create a legacy of prosperity for future generations,” he adds.

With the goal of monitoring the social impact it generates, the company created the GSV (General Sales Value). “The GSV is the project’s main indicator. It allows us to measure the social impact generated by our investment, contributing to the education and training of children, teenagers, and adults,” Zulu adds.

The goal is to step up efforts and reach a target of 60,000 GSV through the partnership with Associação Superação, which has been doing exemplary work for over a decade under the leadership of Adaílton dos Santos. DUE, with the support of SENAI and Associação Superação, promotes educational programs that provide children and teenagers with access to a variety of extracurricular activities, including agriculture, cultural activities, and sports. The developer allocates 10% of its profits to social projects.

Rota DUE is a landmark for the future of the Northeast, where socioeconomic development goes hand in hand with sustainable practices and the quality of life of local communities. As a result, it is becoming one of the region’s leading private social development programs, positively impacting the lives of many people.

Advantages for DUE Clients

DUE clients will also be able to use services from the Sintta Stay administrator, which is part of the DUE ecosystem of companies. Through this platform, clients will have the option to make reservations, adjust accommodation rates within Rota DUE, experience stays at other tourist resorts, and use an app as their DUE Concierge of Experiences. In addition, they will have access to a benefits club with exclusive partners offering services and entertainment options throughout the entire project, as well as interior design services from DUE’s smart home center, ensuring comfort for your clients.

Another major draw for those purchasing a DUE property will be the Vilas at each beach, which will offer a wide variety of options for leisure, dining, and shopping, along with “Beach Club” facilities, allowing guests to enjoy multiple beaches during a single vacation.

According to Adaílton Santos, this 360º model allows owners of DUE properties not only to become part of its ecosystem, but also to capitalize on their investment throughout the year, generating significant financial returns.