Watch the teaser for the successful partnership between two icons of world sports
Last year, Jordan Brand unveiled UNITE, a series of films about the unifying power of basketball culture. Today, the next film premieres, starring Neymar Jr., who was filmed in Paris discussing the role of sports and culture in his own life. Throughout the film, he wears the upcoming Neymar x Jordan 23 Engineered collaboration capsule.
From the field to the court. Neymar Jr. is changing the game while paying tribute to the icons who played before him. #JUMPMAN
“I think it’s this fusion of hip-hop, basketball, and soccer… It really brings people together! Jordan changed the game of basketball, and soccer chose me so that I could be different,” Neymar Jr.