To celebrate and honor Neymar Jr.’s 10-year career, Beats by Dre, in partnership with NR Sports, launched the fully customized “Studio3 Wireless” headphones in March of this year.
The design was inspired by the street graffiti style of Praia Grande, in the state of São Paulo, where Neymar Jr. grew up. The “Beats Studio3 Wireless Edition” also pays homage to the famous “Shhh …” tattoo on the player’s left index finger.
Watch the "Making Of" video for the campaign:
Another notable feature of the product is the number 10 printed at the top of the band, a reference to the jersey number currently worn by Neymar Jr. on the Brazilian national team and at Paris Saint-Germain, as well as the date commemorating his 10-year career.
