The first campaign resulting from the partnership between NR Sports and the Altice Group began airing on Saturday (1) in Europe. The commercial for SFR Telecom, which is part of the Altice Group, aired during a Champions League halftime break to showcase a promotional video aimed at sports fans. The campaign promotes the new fiber-optic TV and internet service.

The “The Adventure Has Come to Your Home” campaign stars Neymar Jr. alongside fellow soccer player Cristiano Ronaldo and race car driver Sébastien Loeb.

Watch the commercial for the new campaign:

The trio goes into a house to take advantage of SFR's fiber service and everything it has to offer, such as high-speed internet for online gaming, downloads, multimedia in ultra HD, and streaming.

An Altice ambassador since February 2019, soccer player Neymar Jr.’s appearance in SFR’s new campaign reinforces the brand’s commitment to offering a unique experience to customers of its fiber-optic network and premium sports rights, such as European soccer leagues.