Replay Jeans is the new sponsor of Olympic champion Thiago Braz

As he continues to build his team in preparation for his upcoming competitions and the 2024 Olympic Games, athlete Thiago Braz has now signed Replay as his new sponsor. The Italian company is the first “jeans wear” brand to partner with the Olympic pole vault record holder. Replay will feature the Olympic champion in promotional content on its websites and social media channels.

“I’m really happy about this partnership! I love Replay’s clothes and style. I’ve always been made to feel very welcome, even before becoming part of this family. I want to thank everyone involved in this partnership—my NR Sports team and the entire Replay team,” said Thiago Braz. “These sponsors are very important to us athletes, who remain steadfast and focused solely on our goals on the track.”

Matteo Sinigaglia, CEO of Fashion Box Spa, adds: “I am proud to welcome Thiago Braz to our Replay Family. The desire to push beyond one’s limits and set new standards of excellence are core values we share with this athlete.”

Replay is the first “jeans wear” brand to partner with the Olympic pole vault record holder. Through this partnership, the brand will boost its digital campaigns and promotions, in addition to supporting the medalist in his training in Italy (the brand’s home country) and assisting him with whatever he needs for the upcoming World Athletics Championships.

The partnership brings together the greatest Olympic pole vaulter of all time—a two-time Olympic champion who has stood on the podium with both a gold and a bronze medal—and the world’s most authentic and specialized premium Italian jeans brand, which has been available in 50 countries since 1981.

Replay is a long-standing partner of NR Sports, having signed its first contract in 2015 with Neymar Jr., with a renewal announced in 2018 that included a collection featuring the Brazilian national team’s No. 10 himself. Now the brand is joining forces with Thiago Braz, further strengthening the ties between the companies.

Fashion Box S.p.A.

Fashion Box S.p.A., founded in 1981, is a leading international company in the denim sector. With the brands REPLAY, REPLAY&SONS, and WE ARE REPLAY, the Italian group, headquartered in Asolo, in the province of Treviso, designs, markets, and distributes casual clothing, accessories, and footwear for men, women, and children. Fashion Box currently has a presence throughout Europe, the Middle East, Asia, Latin America, and Africa, operating in more than 50 countries. The wholesale distribution network consists of 4,000 points of sale, 124 single-brand stores, and 213 corner stores and retail spaces. Exports account for 92% of sales revenue.

NR Sports

NR Sports is a company specializing in image management that works exclusively with athletes Neymar Jr. and Thiago Braz. It was founded in 2006 by Neymar da Silva Santos and Nadine Gonçalves, the player’s parents, who at the time recognized the need for professional image management, given the fascination the young player inspired in the world of soccer and the advertising industry.