NR Sports, founded in 2006 in Santos, on the coast of São Paulo, by Neymar da Silva Santos and Nadine Gonçalves—the parents of soccer player Neymar Jr.—is now headquartered in the world’s fourth-largest metropolis: São Paulo.

The new headquarters, which was inaugurated this Wednesday (July 10) during a cocktail reception for representatives of partner agencies, business leaders, and friends, is located in the Vergueiro Metro area, near Paulista Avenue, with easy access to the city’s airports.

NR Sports is a company specializing in image management that is responsible for and holds the exclusive commercial rights to the image of athlete Neymar Jr.

“Over the past 13 years, we have established NR Sports as a company with a global impact in image management. We deal daily with partners from all over the world and have recognized the need to strengthen existing relationships and build new ones in Brazil’s largest financial, economic, and corporate hub,” explains Neymar da Silva Santos, co-owner of NR.

The company now has a modern, spacious facility for a new work concept in São Paulo. The NR Sports team has elevated Neymar Jr.’s name to one of the most coveted levels in the advertising market and remains attuned to the latest trends. “We are happy and honored to celebrate this grand opening and the start of a new chapter,” added Neymar da Silva Santos.

Neymar Jr. was also present at the unveiling of the new headquarters and said he was proud of the family. “I’m very proud of everything we’ve built together. We’re happy to have all of you here, and we hope you’ll continue to support us. Our family thanks you.”