Nike launches soccer cleats inspired by Neymar Jr. and other star players

Nike has launched new soccer cleats inspired by star players such as Neymar Jr. and Cristiano Ronaldo. For the first time, the sports brand is releasing, all at once in a single season, two different colorways across all four categories of soccer cleats.

Titled the “hot blood” and “cold blood” collections, the new model comes in red and blue. According to Nike, the campaign encourages a spirit of rivalry and healthy competition between teams and highlights not only the players’ skills and talents but also the personality and attributes each one possesses.

Neymar Jr., Philippe Coutinho, Guerrero, and Diego Souza are instinctive, spontaneous, and emotional; hot blood runs through their veins, and they play with fire in their hearts, whereas Cristiano Ronaldo, Marcus Rashford, William, and Thiago Neves are introverted and precise; a cool head is crucial to their decision-making, and they play as if they had ice in their veins.