Romacer launches a collection designed by Neymar Jr. in São Paulo.
Yesterday (March 13), Romacer celebrated its first anniversary at an event in São Paulo. At the event, which was geared toward retailers, sales representatives, and business partners such as construction companies and developers, the company unveiled new lines of flooring and wall tiles.
The flooring and tile company, a partner of the Neymar Jr. Project Institute, decided to honor Brazil’s top active athlete with an exclusive line of ceramic flooring and tiles. José Benicio da Silva Santos, managing director of the Neymar Jr. Project Institute, attended the event on behalf of the entire institution.
The NJR.MILESTONES line is named after the historic milestones in Neymar Jr.’s career. Featuring a diverse product line suitable for every room in the home, the flooring options reference the year of one of the athlete’s achievements—for example, the “2011 Puskas Pedra 1,” a flooring option suitable for both residential outdoor and commercial use.
In addition to the launch of the new flooring and wall tile lines, Romacer’s anniversary featured performances by country singer Gusttavo Lima, singer Karen K, the duo Anna and Saulo, and the announcement of a partnership between architect Leo Shehtman and Romacer to develop content for the next edition of Casa Cor, which will take place in São Paulo from May 22 to July 29.
Romacer’s porcelain tile line previously consisted of 16 options; now, 20 new models from the NJR.MILESTONES collection have been added, along with a third product line featuring the same quality and technology, making it a competitive option for retailers. All are now available for sale to retailers, with delivery scheduled for April. The brand’s goal is to have launched at least 80 different products by mid-year.
About Romacer
Your stylish solution.
Romacer thinks and acts differently. For over 25 years, it has been a fixture in São Paulo’s ceramics industry, guided by a unique concept: to revolutionize. To that end, the company embraces a truly innovative vision for operating in the building materials sector.
With a portfolio of high-quality products, constantly updated business models, cutting-edge production technology, and integrated partnerships. And, of course, by always valuing those who help the company grow every day: our employees. A track record of achievements that makes Romacer a leader in outsourcing.
The company works with products that meet the highest quality standards and international norms, striving to meet the demands of the European market and satisfy even the most discerning customers with the best value for money. This encompasses everything from the selection of raw materials, design, and quality control to social responsibility and marketing strategy.
A commitment to being recognized as your best choice for stylish flooring and wall coverings.
MISSION
To be among the best and to be recognized as a leading brand that delivers solutions in the building materials market.
VISION
To be a competitive group that operates comprehensively in the building materials sector, offering high-quality products.
