SKIMS ANNOUNCES THE OFFICIAL LAUNCH OF SKIMS MEN'S WITH A CAMPAIGN FEATURING STARS SUCH AS NEYMAR JR., NICK BOSA, AND SHAI GILGEOUS-ALEXANDER
LOS ANGELES, CA – OCTOBER 23, 2023 – SKIMS has reinvented women’s underwear, and now the brand is set to do the same for men. Today, the SKIMS officially announced the launch of SKIMS Mens with an innovative, star-studded campaign featuring soccer icon Neymar Jr.; the 2022 NFL Defensive Player of the Year, Nick Bosa; and NBA All-Star Shai Gilgeous-Alexander. Photographed by the brand’s longtime collaborator, Donna Trope, each of these iconic athletes embodies excellence through their unique backgrounds, personal style, and ability to connect with audiences beyond the world of sports.
From technically engineered briefs and ultra-soft boxers to super-comfortable tank tops and T-shirts, SKIMS Mens finally brings its innovative approach to fabric design, style, and fit to the men’s category. Rooted in comfort, fit, and superior mobility, SKIMS Men’s offers the essential basics to help every man feel capable of taking on any challenge with confidence and ease.
“The expansion into men’s fashion is a major milestone for the brand and a testament to SKIMS’ commitment to providing solutions for everyone. Having an icon like Neymar Jr. as the face of our launch campaign, alongside NBA star Shai Gilgeous-Alexander, and top NFL defensive player Nick Bosa, speaks volumes about SKIMS’ evolution as a brand that can provide comfort to all audiences, not just women. “I’m so excited about this next chapter for SKIMS, and I can’t wait for everyone to experience our incredible product lineup,” says Kim Kardashian, Founder and Creative Director of SKIMS.
“SKIMS’ decision to expand into this new category was driven by a growing number of men who have already embraced the brand’s existing products, with men accounting for more than 10% of SKIMS’ existing customer base. Entering the $111 billion U.S. men’s apparel market (source) “This unlocks an incredible business opportunity as we work to continue reaching new demographics and breaking into new categories for the next generation of consumers,” says Jens Grede, CEO and co-founder of SKIMS.
For the brand's launch, SKIMS Mens will introduce three collections: "Cotton," "Stretch," and "Sport Cotton."
Cotton It is a collection of basics made from a blend of soft, medium-weight cotton with built-in stretch for comfortable everyday wear.
Stretch It's a collection of shapewear pieces that will never lose their shape: this lightweight, ultra-soft collection is made from a fabric with maximum stretch for a perfect fit, every time.
Sports It was specifically designed to enhance performance; this collection of lightly compressive base layers is designed to fit perfectly under workout clothes for maximum comfort and support.
Exclusively available for purchase at SKIMS.com starting at October 26 at 9 a.m. PST, SKIMS Mens is available in sizes XS–5X, with prices ranging from $16 to $54 for individual items and from $42 to $98 for sets.
