NR Sports and Pilão Announce Partnership for 2018
To celebrate its 40th anniversary, Pilão Coffee—a brand traditionally recognized for its unique aromas and flavors since 1978—announced a partnership with athlete Neymar Jr., the brand’s spokesperson in 2018.
“2018 will be an important year because we’re celebrating four decades of bringing Brazilians full-bodied coffee that gives them the energy to face their daily challenges,” explains Débora Bertolozzi, Marketing Manager at JDE Brazil. “And since it will also be a landmark year for Brazilian soccer, we’re going to join forces and cheer together for our country,” she adds.
Pilão Coffee’s partnership with the Brazilian soccer star will continue the “QUEM TREME O MUNDO” campaign, which began this year and highlighted Brazilians who face their daily routines as true heroes of their own lives. In 2018, the brand will continue to convey the inner strength within each of us, bringing together Brazil’s strongest. #VemTremerOMundo
