GOL is Neymar Jr.'s newest partner.

Neymar Jr. is GOL’s new spokesperson. However, instead of featuring the athlete in its new advertising campaign, the airline decided to let the star player focus on training so he can prepare and recover for the World Cup. Instead, the campaign features Gabriel Lucas, Neymar Jr.’s official lookalike; his “buddy” Gil Cebola; Alan, the current No. 10 for the Brazilian U-17 national team; a baby who shares the athlete’s name; and many more.

“More than just carrying the largest number of passengers per year in the country, Gol believes in making the most of people’s time, and to that end, it seeks to enhance every moment of the trip. “Using Neymar’s time wisely was the way we found to bring everyone together with the national team and get the fans cheering our name loudly,” says Mauricio Parise, the airline’s marketing director.

In addition to six commercials, the campaign includes online and offline media pieces that highlight the services offered by Gol to enhance passengers’ in-flight experience, such as Selfie Check-in, free Live TV (which will broadcast all of the Brazilian national team’s matches at the World Cup in Russia), in-flight Wi-Fi, Gol+Comfort (more legroom), and the Smiles loyalty program.