The launch of Pley by Ney featured three flavor options, each with unique combinations of fruits and natural ingredients.
Neymar Jr., a player for Santos FC and the Brazilian national soccer team, participated on June 26 in the launch of a new line of beverages that bears his name:
Pley by Ney.
The product, developed in collaboration with the Brazilian company Tial through a partnership with Fun Brands, is designed to appeal to consumers who value a lifestyle similar to that of an athlete. The beverage line is part of the category known as “Active Lifestyle Drinks,” aimed at consumers who seek to maintain healthy habits.
With innovative flavors and carefully selected ingredients, this product was designed to meet the hydration and nutrient replenishment needs of people who are always on the go.
What flavors does Pley by Ney offer?
The launch of Pley by Ney featured three flavor options, each with unique combinations of fruits and natural ingredients. Among the available options are:
Tropisamba: a blend of orange and acerola, offering a refreshing, citrusy experience.
Mangofunk: a blend of pineapple and mango, offering a tropical and sweet flavor profile.
Greengroove: a blend of green grapes, lemon, and guarana, resulting in a slightly tart and energizing flavor.
All flavors contain coconut water, an ingredient known for its hydrating properties and its supply of essential minerals. The choice of flavors reflects a commitment to innovation and to meeting the preferences of the Brazilian public.
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