“THE KING IS BACK”: PUMA Signs Partnership with Soccer Star Neymar Jr.

PUMA, a global sports company, has signed a long-term partnership with Brazilian soccer player Neymar Jr. and NR Sports, the company that holds his image rights. Neymar Jr. is one of the most successful athletes of his generation and will wear PUMA’s legendary PUMA KING soccer cleats.

Neymar Jr. will not only wear PUMA cleats on the field, but he will also serve as the brand’s ambassador off the field, wearing PUMA’s flagship lifestyle collection, including workout clothes, footwear, and sports-inspired products.

“It’s fantastic that Neymar Jr. is joining the PUMA family,” said Bjørn Gulden, CEO of PUMA. “He is one of the best players in the world and has a huge influence on global soccer and youth culture. We are very excited and looking forward to working with him both on and off the field.”

In a post titled “The KING Is Back,” shared on his social media accounts for his fans, Neymar Jr. spoke about the impact that legends like Pelé and Maradona have had on his life, as well as his decision to follow in their footsteps and become a PUMA partner.

“I grew up watching videos of soccer legends like Pelé, Cruyff, Matthäus, Eusébio, and Maradona,” said Neymar Jr. “They were the KINGS of the field, the KINGS of my sport. I want to bring back the legacy these athletes created on the field. Each one played in PUMA, and each one worked his magic with the KING.”

He continued: “Every time I lace up my cleats—my KING cleats—I’m ready to do whatever it takes to achieve my dreams and honor the legacy of all the greats who wore KING before me. That will be my PUMA story. The KING is back!”

Neymar Jr. has won numerous trophies in Brazil, Spain, and France, as well as the Champions League™ and the Copa Libertadores™. He also won an Olympic gold medal with the Brazilian national team in 2016. He has scored 61 goals in 101 matches for Brazil, making him the third-highest scorer in the national team’s history.

He currently plays for Paris Saint-Germain™ (PSG) and has won three French League titles, two French Cups, and two French League Cups. He played a key role in leading the club to its first Champions League™ final in 2020.