One of Brazil's most renowned soccer players signs a partnership deal, marking a significant milestone for the brand in the sports and social spheres
As part of a strategic and coordinated effort to strengthen its presence in the high-performance audio and video market, AIWA Brasil announces Neymar Jr. as its new brand ambassador. The partnership highlights the brand’s commitment to the worlds of sports and entertainment, where it seeks to further solidify its reputation as a synonym for excellence and innovation.
Neymar Jr., one of the greatest icons in world soccer, had already shown his appreciation for the brand even before signing the contract, recognizing the quality and relevance of AIWA’s products. Now, with his appointment as an ambassador, the brand aims to connect even more closely with a young audience passionate about high performance in various settings, bringing visibility, authority, and an authentic connection.
The impact of Neymar Jr.’s presence on brand visibility can be seen during the initial partnership negotiations, when AIWA presented the athlete with one of its flagship products, the AIWA Boombox. Just one social media post mentioning the player generated a significant increase in searches for the term “AIWA,” according to Google Trends. On average, the brand registers 20 to 30 points, but as soon as the post went live, it instantly reached 100 points. This brief phenomenon demonstrates the strength of his image and his ability to generate instant engagement, further boosting the brand’s visibility.
According to Giovanni M. Cardoso, founder of the group that owns AIWA in Brazil, AIWA’s journey in the world of sports has kept pace with the company’s rapid growth. “We took bold steps with AIWA’s initial investments in Brazil, and we continue to pursue challenging goals. The opportunity to bring Neymar on board as our ambassador is the result of a lot of hard work and dedication. We’ve been at Allianz Parque in Morumbi since 2023; now we’ve expanded to Vila Belmiro and the Neymar Jr. Institute—and we want more! An athlete like Neymar inspires us to keep getting better and better.”
At the same time as the negotiations with the new ambassador, AIWA signed partnership and sponsorship agreements to improve the facilities for the Santos Futebol Clube youth team at Villa Belmiro and with the club’s young athlete, Kauan Basile, thereby strengthening its presence in the sports world and promoting the development of new talent.
In the area of social responsibility, and reinforcing its commitment to social transformation and support for initiatives that promote the inclusion and development of young people, AIWA has entered into a partnership with the Neymar Jr. Project Institute, located in Praia Grande, a city on the southern coast of São Paulo. In addition to equipping and updating the visual identity of the dance studio that serves children and adolescents in the project, the company also chose this institution to provide better opportunities for its participants.
“Connecting AIWA Brasil with Neymar, his Institute, various divisions of Santos F.C., and Kauan allows us to expand our reach in an authentic and impactful way. These partnerships reinforce our commitment to excellence and to society, and also position us at a level of visibility and authority that is unique in the market,” says Giovani M. Cardoso.
About AIWA Brazil (new proposal for approval)
Founded in Japan in 1951, AIWA operates in the Brazilian market under license from the MK Group and owns a manufacturing complex acquired from Sony in 2021. Long synonymous with quality and technology, the company is focused on providing consumers with unique experiences at different moments through high-performance audio and video equipment. It promotes social responsibility initiatives through partnerships related to its core areas of focus, such as sports, entertainment, and education. AIWA’s sound and visuals are increasingly present in our lives. Follow @aiwabr on Instagram, Facebook, and YouTube, and visit the website.
