Neymar Jr. will be the face of McDonald's Brazil during the World Cup in Russia

The No. 10 for PSG and the Brazilian national team was confirmed by McDonald’s Brazil as the brand’s spokesperson for the 2018 World Cup in Russia. Last Thursday, December 7, Neymar Jr. filmed his first segments and was joined by his son, Davi Lucca, to star in the campaign.

As an official sponsor of the World Cup in Russia, McDonald’s announced star player Neymar Jr. as its ambassador for the brand’s initiatives related to the event. The player, who is an avowed fan of the chain’s sandwiches, will carry out a series of exclusive promotions to provide even more unique and special experiences for the company’s millions of customers.

“Neymar Jr. and McDonald’s share values related to success, victory, leadership, joy, and boldness. So it’s only natural that we join forces to celebrate Brazil’s participation in yet another World Cup,” says the company’s Vice President of Marketing, Roberto Gnypek. “Another factor was that he is a consumer of the brand and is fully aligned with what we’re going to develop for the World Cup. There are some really great things coming!” adds Gnypek.

The films will be featured in the Brazilian media starting in January 2018. Let's wait and see what happens!