Diesel Fragrances has partnered with NR Sports to feature Brazilian soccer star Neymar Jr. as the face of its new fragrance. Together, they have created a revolutionary fragrance. The Spirit Of The Brave fragrance was officially launched in Paris on May 21 at an event attended by hundreds of guests, including personalities from the worlds of fashion and sports, as well as digital influencers.

The perfume comes in a bottle shaped like a wrist. And this time, it features a reproduction of the tattoo on Neymar Jr.’s own wrist—a roaring lion. To mark the occasion, Diesel Fragrances commissioned an exclusive edition of just 12 bottles featuring Neymar Jr.’s wrist, crafted from solid bronze with gold finishes. Featuring engravings with Roman numerals, this edition is one-of-a-kind. Each piece was handcrafted by artisans at Susse Fondeur, a renowned French foundry that has worked with sculptors such as Rodin, Bourdelle, Giacometti, and Brancusi.

The 12 unique sculptures are numbered, stamped, and autographed by Neymar Jr. One of the pieces was donated to the Neymar Jr. Institute for charity, and another was raffled off at the “Spirit of the Brave” launch event. The remaining pieces were given as gifts by Neymar Jr. himself.

With about 250 million followers on social media, Neymar Jr. ranks among the ten most famous celebrities in the world. His unwavering optimism, his cool determination, and his loyalty to family and friends make him a true role model for the younger generation.

Watch the video for the Neymar Jr. x Diesel Fragrances campaign:

He is the first sports celebrity to be the face of a Diesel fragrance. His role goes beyond that of a traditional spokesperson. Neymar Jr. was involved in every aspect of the fragrance’s creation, from the initial idea to the campaign story set to be revealed soon, including the bottle, the scent, and the recent Instagram post.

“I was involved in the most important decisions,” said Neymar Jr. “It had to be a bold fragrance, and it also had to reflect my personal tastes. I wanted a fragrance that tells my own story and expresses what courage means to me.”

The launch coincides with Neymar Jr.’s first decade as a professional athlete and also marks the 10th anniversary of Diesel’s exclusive Only The Brave fragrance for men. According to Neymar Jr., “You have to have courage in life if you want to achieve great things, no matter what professional field you’re in.”

Watch the "Behind the Scenes" video of the commercial shoot: