"The best is coming back": Mercado Livre delivers Neymar Jr.'s soccer cleats even before he sets foot on Brazilian soil

Neymar Jr. arrived on the 31st at an airport in the interior of São Paulo around 9 a.m., returning to Brazilian soccer after 12 years. Upon arrival, he was greeted with a special delivery from Mercado Livre, which made sure the star player arrived in style! Even before setting foot on Brazilian soil, Neymar Jr. received the PUMA soccer cleats that will accompany him in this new chapter of his career in the country of soccer.

“When we say that ‘the best is yet to come,’ it’s because we believe that our deliveries also carry dreams, progress, and unforgettable moments. So, as a company committed to promoting sports in Latin America and connected to Brazilians’ passion for soccer, we’ve prepared this special shipment with a touch of care and, of course, with an unboxing worthy of a star player! We can’t wait to see you play at the Mercado Livre Arena Pacaembu,” says Iuri Maia, director of branding at Mercado Livre.

Star Player's DNA

Currently, the brand holds the naming rights to the Mercado Livre Arena Pacaembu and is one of CONMEBOL’s sponsors. The partnership covers the CONMEBOL Libertadores, CONMEBOL Women’s Libertadores, CONMEBOL Sudamericana, and CONMEBOL Recopa, and consists of brand activations and promotions at all matches.