Take a look behind the scenes at Budweiser's first campaign with Neymar Jr. for the World Cup

Take a look behind the scenes at the production of Budweiser’s first campaign with Neymar Jr. for the 2022 World Cup in Qatar. The partnership with NR Sports was officially announced on August 9. Meanwhile, the global campaign “The Drop,” developed by Budweiser, was unveiled on August 12, 100 days before the World Cup.

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?Content for viewers 18 and older | Watch it on NR's YouTube channel!

Watch behind-the-scenes footage of Budweiser’s first campaign with Neymar Jr. for the 2022 World Cup in Qatar. The partnership with NR Sports was officially announced on August 9. The global campaign “The Drop,” developed by Budweiser, was unveiled on August 12, 100 days before the World Cup.