To celebrate the 30th anniversary of the Nike Air Max line, Nike has launched the highly anticipated new Nike Air VaporMax model, and Neymar Jr.—who is the face of the brand’s campaign—has incorporated the sneaker into his personal style. In addition, several limited-edition sneakers from the line will be released.

The campaign, produced by the brand itself and starring Neymar Jr. as he showcases the new VaporMax, aired in Times Square and was so cool that the star posted a video of the moment on Instagram. The star, who wears some of Nike’s most unusual sneaker models, has already incorporated the new shoe into his style.

The Nike Air VaporMax is hailed as the brand's latest groundbreaking innovation in sneakers. Its cushioning is fully visible, and it's extremely flexible thanks to the Nike Flyknit material. The shoe is now available on Nike's website.