After the World Cup, Mastercard Extends Its Contract with Neymar Jr.

Further strengthening the bonds of a successful partnership, Mastercard and Neymar Jr. are extending their contract beyond the World Cup. Going forward, the athlete—who previously represented the brand in South America, Latin America, Central America, and the Caribbean—will have his contract expanded to a global scope.

The partnership between Mastercard and Neymar Jr. began in December 2015. Some of the campaigns launched included “Surprises Are Priceless” and “Go to the UEFA Final with Mastercard,” and, more recently, the “Goals That Change Lives” initiative—part of the “Start What’s Priceless” campaign—brought together Neymar Jr. and Leo Messi to launch the social movement.