Take a look behind the scenes at the first major event resulting from the partnership between NR Sports and Krafton

Neymar Jr.’s name was the most searched term on a Chinese video platform on August 3. This result stems from a partnership between NR Sports and Krafton regarding the use of the athlete’s image rights in the global gaming market. The searches peaked on the day of the “Deston Rise” livestream, the first major event hosted by Neymar Jr. for PUBG BATTLEGROUNDS.

The livestream was broadcast in two parts: first to Chinese fans, and then to the global audience via the player's Facebook Gaming channel. Check out the behind-the-scenes footage!

Neymar Jr.'s name was the most searched term on a Chinese video platform on August 3. This result stems from the partnership between NR Sports and Krafton regarding the use of the athlete's image rights in the global gaming market. The searches were the highlight of the Deston Rise livestream, the first major event hosted by Neymar Jr. for PUBG Battlegrounds. The livestream took place in two parts: the first was for Chinese fans, and the second was broadcast to the global market via the player’s Facebook Gaming channel.