LISBON, August 11, 2026 – Lifefit, a next-generation digital health platform that seamlessly integrates health, nutrition, and fitness into a single personalized experience, announced today its global launch and revealed Neymar Jr. as its global brand ambassador.
Created and developed in Portugal for the global market, Lifefit will make its debut in its home market before expanding to Brazil and the United States, followed by other international markets.
Designed as a single subscription service, Lifefit combines expert health guidance, nutritional support, and personalized fitness programs within a single connected ecosystem, providing a seamless, human-centered experience designed to help people achieve meaningful and lasting health outcomes.
Developed by Medicare, Portugal’s leading health insurance provider, Lifefit represents a new generation of digital health services, combining clinical expertise, cutting-edge technology, and personalized care on a single platform designed to achieve global scale.
“For more than two decades, we’ve been working to make quality health insurance plans more accessible. Lifefit represents the next chapter in this journey, catering to a new generation that seeks convenience, expert guidance, and a more proactive approach to their health and well-being,” said David Legrant, CEO of Medicare and Lifefit.
The selection of Neymar Jr. is intended to strengthen Lifefit’s international presence, as well as reflect the growing uptake of Medicare health plans by the Brazilian community in Portugal.
Recognized and admired worldwide, Neymar Jr. embodies the importance of a multidisciplinary approach to optimizing physical performance and long-term well-being at the highest level—an integrated model of care that Lifefit now makes accessible to everyone.
“Results don’t happen by chance. The habits followed daily by the world’s best athletes—regular professional guidance, health monitoring, nutritional support, and personalized training—are exactly the kind of experience Lifefit is bringing to everyone,” said Neymar Jr.
Designed for global expansion
Lifefit brings together healthcare professionals, certified nutritionists, personal trainers, and advanced technology to offer a highly personalized alternative in a market increasingly flooded with generic wellness and fitness apps.
The platform offers an integrated experience that includes an initial assessment with a nutrition specialist and a certified personal trainer, ongoing support from a multidisciplinary team, unlimited messaging, personalized nutrition plans, customized training programs, and continuous personal support.
Starting today, the users can register to get priority access to the Lifefit's official website and be among the first to try out the platform when it launches.
More than just a digital platform, Lifefit is a business model with the potential for global scale. Designed to expand through selected local operating partners, the platform offers world-class technology, a distinctive global brand, and a proven operational model that enables partners to lead the business in their markets. By combining the visibility of a global ambassador like Neymar Jr. with the experience, local relationships, and operational capabilities of regional partners, Lifefit offers a unique opportunity to lead the future of digital health, nutrition, and fitness, while delivering a premium, human-centered experience.
