Neymar Jr. will serve as Panini's ambassador for the Brazilian national team's new sticker album

“Our National Team on the Road to Qatar” is the theme of this new feature, which shares interesting facts about the career of the national team’s No. 10 and his teammates

Neymar Jr. will serve as the ambassador for Panini’s campaign for the new sticker album “Nossa Seleção – Rumo ao Qatar 2022,” which will be available starting this Friday (1) throughout Brazil. The partnership was arranged through NR Sports, the company responsible for managing the image and career of the soccer star as well as that of Olympic pole vault champion and record-holder Thiago Braz.

Neymar Jr. will create a series of videos and challenges on social media under the slogan “OPaiTáPronto!”, aiming to convey in a lighthearted way that the Brazilian national team star is already ready for the 2022 World Cup, in conjunction with Panini’s launch.

World Cup fans can now start getting ready for the biggest soccer tournament on the planet with the launch of the official sticker album *Nossa Seleção Rumo ao Qatar* by Editora Panini, the leader in the collectibles segment. The new product is also an official product of the Brazilian Soccer Confederation (CBF) and will be available at major newsstands and on Panini’s website.

The album features the potential players who could make up the team that will have the chance to win Brazil’s sixth World Cup title. There are 29 athletes, each with their professional backgrounds, photos, and interesting facts about their careers and performances—both with their respective clubs and on the Brazilian national team. It also features coach Tite and a section on the all-time leading scorers, with Zico as the standout!

In total, the collection includes 251 stickers—35 of which are metallic—and 30 additional cards.
#StarPlayerStory

This year’s campaign is titled “Story of a Star Player” and was conceived by the agency iD\TBWA, which has been working with the publisher since last year. The publisher believes that the World Cup isn’t just played on the field, and that the passion, involvement, and engagement of the fans are the fuel needed to carry the team to the competition’s final. This launch pays tribute to the national team and is also a way to warm hearts and kick off the fans’ rally toward a sixth World Cup title.

The official album *Nossa Seleção Rumo ao Qatar* is available in softcover and hardcover editions, priced at R$ 10.00 and R$ 39.90, respectively, and packs of five stickers, priced at R$ 4.00, in addition to various special kits.

Credits

Release Date: April 1, 2022

Size: 230 x 270 mm

Format: 64 pages + 4 cover pages

Distribution: nationwide

Price of the Illustrated Book: R$ 10.00

Price of the Envelope: R$ 4.00