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Inspired by Neymar Jr.'s story, Nike launches a Shox collection designed by the athlete

Published on May 30, 2019

In partnership with NR Sports, Nike drew inspiration from a story from Neymar Jr.’s childhood to bring back a classic collection: the Nike Shox R4 sneakers. The reissue of the model, designed by the athlete, will be officially launched this Thursday (May 30) worldwide.

 

Neymar Jr. revealed during an interview that, as a child, he dreamed of owning a pair of Shox, but that was out of reach for him given his family’s financial situation at the time. It was on the feet of his idol, Robinho, that Neymar Jr. saw the sneakers for the first time.

 

The model was also popular among many young people in the early 2000s. “Some kids in Santos—at school and at the club—had a pair of Shox. They appeared in the ads. Everyone wanted a pair,” he recalls.

 

 

 

The bold design, full of vibrant colors and yet futuristic, caught everyone’s attention. To buy that pair of sneakers for his son, Neymar Jr.’s father scraped together every cent he could. The first pair he managed to get was a replica, bought at a street market in one of São Paulo’s working-class neighborhoods.

 

Years later, in addition to having achieved his dream of becoming a professional soccer player, Neymar Jr. also has his own soccer cleats to inspire new stories like his own. The standout feature of the athlete’s favorite Shox model is the combination of “crazy colors”—watermelon and gold accents.

 

During the Nike training sessions covered by NR Sports, Neymar Jr. also admitted that the Shox’s style is reflected in the expressive playing style he has always strived for on the field.

 

Check out the models: Shox R4 Neymar Jr

 

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