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FOREVER BRAZILIAN – PUMA & NEYMAR JR. LAUNCH EXCLUSIVE NJR COPA COLLECTION

Published on May 16, 2024

PUMA, a global sports brand, today unveiled the exclusive FUTURE 7 NJR COPA soccer cleat and the NJR COPA collection. The new soccer cleat features custom illustrations inspired by Neymar Jr.’s origins—growing up in Brazil, where he has represented the national team 128 times—as well as the engraved “FOREVER BRASILEIRO” lettering, which reflects the national pride he feels.

The Neymar Jr. limited-edition collection COPA collection includes jerseys, COPA T-shirts, shorts, COPA bucket hats, COPA beach balls, and COPA soccer balls, all channeling the playful style of street soccer in Brazil, where Neymar Jr. honed his skills—and the audacity—to leave any defender in the dust.

No one has embodied Brazilian soccer more than Neymar Jr. over the past decade. From his debut as the most “hyped” teenager to becoming the all-time leading scorer in the history of the Brazilian national team—through all the ups and downs—he has been its beating heart. The collection celebrates Neymar Jr.’s origins and what’s yet to come.

FUTURE 7 is back on the field with updated FUZIONFIT360 technology, PWRPRINT and PWRTAPE innovations, and the revolutionary Dynamic Motion System outsole, ensuring that Neymar Jr.—and you—stay sharp and dynamic against the opposition.

The FUZIONFIT360 upper combines a double mesh, stretch fabric, and PWRTAPE to secure the foot with a comfortable, supportive fit—whether you play with or without laces. The 3D textures engineered in key contact zones are optimized to improve ball grip and control, while the dual-density Dynamic Motion System outsole enhances stability, agility, and traction.

As a step toward a better future, the upper part of the FUTURE is made from about 20% recycled materials.

The NJR COPA collection will be released on May 16, 2024, and will be available at PUMA stores, PUMA.com, and specialty retailers around the world.

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