With Neymar Jr. and Thiago Braz, Above begins the process of internationalizing its brand

With an international presence, Above—a partner of NR Sports and sponsor of athletes Neymar Jr. and Thiago Braz—is one of the Brazilian companies representing Brazil at Cosmoprof Worldwide, the world’s largest trade show in the cosmetics industry. The brand is exhibiting for the first time at the event, which runs through Sunday (1) in Bologna, Italy.

Above is one of 44 Brazilian C&F (Cosmetics, Personal Care, and Fragrances) companies at this edition of Cosmoprof. The event in Bologna marks the first in-person edition since 2019, due to the COVID-19 pandemic. This is the 53rd edition, featuring more than 2,700 companies from 71 countries, spread across various pavilions.

Showcasing products featuring the face of Neymar Jr., the brand’s ambassador, the Above booth presents its major new releases and products currently available on the market to the global audience. Cosmoprof also highlights ingredients derived from sustainable production and nanotechnology, areas in which our partner brand is also active.

“We’ve launched the internationalization strategy for the Above brand with our ambassador, Neymar Jr., who gives us a boost in the global market—a key priority for the coming years. We want to bring sustainability and vegan product options to Brazilian consumers,” says Gustavo Bacila, CEO of the Baston Group, the manufacturer of Above.

Already making a name for itself in Brazil, with renowned partners and major national campaigns—such as its participation in the most recent season of Big Brother Brazil—Above is now making its debut at the world’s largest cosmetics trade show.

The brand’s booth is on display in the “COSMO PERFUMERY & COSMETICS” area of Cosmoprof, within the “Cosmetics & Toiletries” sector. For more information, visit the website www.cosmoprof.com