PUMA ambassador Neymar Jr. is always pushing himself, making the Wild Rider the perfect shoe for his first major lifestyle campaign with PUMA. He’s not only known for his achievements on the field, but his off-field style also draws a lot of attention. As someone who is always changing up his game, he embodies the shoe’s theme, which is designed to celebrate youth culture and mobility.

Neymar Jr.'s Favorite

“As someone who loves streetwear, I was thrilled when PUMA invited me to be the face of a non-soccer shoe,” said Neymar Jr. “You won’t want to take off the Wild Rider; I’ve been wearing them nonstop. They’re my favorite!”

The Wild Rider brings a whole new dimension to the Rider family, with new layers of material and futuristic circles on the midsole. Its premium design is inspired by the rhythm and flow of city life—always moving forward, farther, faster, and beyond.

“We view the Rider family as an ever-evolving conversation; what began with Future Rider—which was closely tied to Easy Rider II—has evolved into something that can stand on its own without being too obviously tied to the original inspiration,” says Danny Taylor, head of athletic footwear design. “With each launch, we’re able to build on the Rider product language, constantly evolving it, season after season.”