Digible Signs with Neymar Jr. for the Global Launch of Its Mobile Platform
Digible has signed a contract with soccer player Neymar Jr. for the global launch of the “Neymar Experience” app, which will teach soccer skills and provide users with real-life experiences with their idol. The app will offer a variety of soccer-related activities, including challenges, dribbling tips, tactics, nutrition, physical conditioning, and training routines.
In addition, users will be able to share their soccer skills through videos. The best ones will be viewed and selected by Neymar Jr. himself to be commented on and shared on the athlete’s social media, and the most engaged users will have the chance to participate in real-life activities, such as watching a practice session or playing in a friendly match with their idol.
The global launch of the “Neymar Experience” will take place in the first quarter of 2018, initially in Portuguese, Spanish, and English, and will be available on the App Stores and through partnerships with global mobile carriers. According to the company, the approaching 2018 FIFA World Cup in Russia is also expected to boost the number of users worldwide.
“Our goal is to make interactions with cell phones more educational and fun, given that people are increasingly connected and interacting on social media,” says Fabio Freitas, director and co-founder of Digible. “It is with this principle in mind that we view the Neymar Experience platform—as well as the other products in our portfolio—as the evolution of this connectivity, supported by high-quality content and services with social impact. We expect our user base in Brazil alone to exceed 2 million in the first few months after launch,” says the executive.
Digible was founded in early 2017 with initial investment from Leblon Equities and is projected to experience exponential growth with the launch of new products in the coming months, marking the start of a major expansion into the international mobile market.
For more information: www.digible.com.br
