With a contract valid through 2020, signed earlier this year, the Brazilian star and Barcelona forward has become the brand’s ambassador. This choice symbolizes the genuine appreciation and shared taste and style between Neymar and GaGà Milano.

Neymar Jr.’s passion for GaGà Milano watches—which began last year when he walked into a GaGà Milano boutique in Tokyo, to the surprise of everyone present—has now turned into a full-fledged collaboration. The most extraordinary things are the most unexpected!

At Baselworld, GaGà Milano is unveiling the brand’s new communications strategy, featuring Neymar Jr. as the star and a capsule collection of watches dedicated to the No. 11 player. Six limited-edition models round out the partnership with the brand, featuring the star player’s signature on the back.

The first three models in the collection are based on the Manuale 48MM, the brand’s flagship watch, available in stainless steel and Kevlar, black PVD, carbon fiber, and with a gold-plated stainless steel bezel. All three models feature a diamond at the 11 o’clock position, in honor of the player’s jersey, as well as the NJR logo below it. The other three models, meanwhile, are based on the SLIM 46MM.