PUMA Unveils New Wild Rider Sneaker Inspired by the “City in Motion”

On Thursday (the 15th), PUMA launched a new colorway of the Wild Rider sneaker for summer. The shoe is featured by Neymar Jr. and designed for an active city lifestyle.

This Wild Rider adds a new dimension to the latest addition to PUMA’s Rider family, featuring layers of a more natural and bold material, with futuristic circles on the midsole. Neymar Jr. wears the newest Wild Rider in the new all-red colorway, which adds a burst of summer-inspired color to any outfit.

The sneaker’s design is inspired by the movement and rhythms of city life—always moving forward, faster and further. The Wild Rider features a nylon upper with suede overlays and a leather stripe, as well as TPU details on the eyelets and heel, with the classic Rider foam.

The latest Wild Rider will be available on PUMA.com, at PUMA stores, and at select retailers on July 21.