International artists create an exclusive deck of cards for fans as part of a PokerStars project with Neymar Jr.
PokerStars.net’s Cultural Ambassador and Brazilian soccer star Neymar Jr. revealed on Thursday (18) details about the “Coletivo Cultural,” the first of a series of creative projects inspired by the world of culture—from art and design to music and fashion—featuring a unique collaboration with artists from three different countries: the United Kingdom, Brazil, and France.
Neymar Jr. will work with a select team known as the “Coletivo Cultural” on a series of exciting experiences and unique activities that will reward the PokerStars.net community.
The star selected artists from around the world to join the Collective and curate a custom deck of cards that represents the culture and inspiration he draws from the world around him. Alongside Brazilian tattoo artist Pedro Gomes, Neymar Jr. is also working with British artist Laurie Vincent and French artist Kashnik.
Pedro Gomes designed a limited-edition set of playing cards exclusively for the PokerStars.net community. Only a select number of decks will be available.
Speaking about Pedro Gomes’ recruitment to the Coletivo Cultural, Neymar Jr. said, “As people know, I’m a huge fan of tattoo art, and I love that we can bring that into a poker game to really shake things up. “Pedro has really captured my interest with his artwork, and I’m excited to introduce it to the PokerStars.net community.”
Pedro Gomes said, “It was incredible to create this deck of cards for PokerStars.net and Neymar Jr., and it was probably one of my favorite projects. Adapting my usual tattoo style to design a deck of cards was a really cool process, and I’m very pleased with the results.”
Laurie Vincent, United Kingdom
“The cards are at the heart of every poker game, so this collaboration with Laurie seemed like the perfect way to draw more attention to the game,” said Neymar Jr. “He’s not afraid of bold designs—just like me—and I’m looking forward to treating the PokerStars community.”
In addition to being an artist, Vincent is a painter, guitarist, and lead singer of the British punk duo Slaves, whose debut album “Are You Satisfied?” was nominated for the Mercury Music Prize in 2015.
“I love applying my art and my style to different products. So, I jumped at the chance to design a deck of cards when Neymar Jr. approached me to join the PokerStars Cultural Collective,” said Vincent.
“I was inspired by Neymar Jr.’s bold style both on and off the field, and I incorporated that strong identity into my designs. I don’t think there’s an animal much bolder than a cheetah—with its yellow and black spots. It’s iconic.”
KASHINK, France
“KASHINK’s colorful and unique style is what drew me to his art,” said Neymar Jr. “In my role as a PokerStars Cultural Ambassador, the goal is to shake up the world of poker, and combining street art with poker seemed like the perfect way to do just that. So, I’m really excited to offer these decks to the PokerStars community.”
“I really enjoyed the creative experience of adapting my art for a deck of cards, as it’s usually seen on huge surfaces and walls,” said KASHINK. “I was inspired by Neymar Jr.’s passion for poker and soccer, and I also made sure the character designs were inclusive and diverse to stay true to my values.”
“I loved seeing my fantasy characters become playful, like a king and queen, and I feel immensely honored to be part of the Cultural Collective, having been recruited by Neymar Jr.”
To mark the announcement of his new role as cultural ambassador, Neymar Jr. has created a series of music playlists in partnership with PokerStars.net, providing the ultimate soundtrack for any poker player. Listen HERE Neymar Jr.'s favorite songs, by artists such as The Weeknd and MC Niack.
This is just the beginning of the journey, and more information will be revealed in neymarjr.pokerstars.net/en.

