Neymar Jr.'s new collaboration with PUMA is inspired by Brazilian style
Ahead of the 2022 World Cup, Neymar Jr. is unveiling a new collaborative collection that will celebrate the great game. The tropical collection is an ode to Brazil, the nation and culture that shaped Neymar Jr. Throughout the collection, a unique graphic style draws inspiration from Brazilian soccer, São Paulo’s street art, and several of Neymar Jr.’s most cherished tattoos.
The collection’s standout feature—the vibrant embroidered birds—pays homage to the tattoo on the left side of Neymar Jr.’s neck, which depicts small birds alongside the phrase “Tudo Passa.” The phrase embodies a sentiment that reminds the Brazilian superstar to savor moments of celebration and endure the times when life tests us. Neymar Jr.’s own logo will also be reimagined in the collection’s festive color palette.
“Ever since I joined PUMA, they’ve incorporated a lot of my personal style into the collections. These are authentic pieces, with vibrant colors and references to my everyday life, like my tattoos. This tropical collection was also created to evoke a bit of Brazil’s atmosphere and who I am as a person,” said Neymar Jr.
The collection consists of a selection of “premium basics,” including the “Relaxed Tee,” “Mock Neck Crew,” “Track Pants,” “Bomber,” and much more. The “Jacquard Tee” and “Jacquard Shorts” feature a specially designed pattern inspired by vintage soccer scarves. A few details help elevate the collection even further, such as premium construction and embroidery.
Accessories such as the backpack, the crossbody bag, and two additional headwear options complement Neymar Jr.’s signature style on two iconic PUMA shoes. The “PUMA Leadcat” off-court slide comes in two exclusive styles, alongside the PUMA Slipstream sneaker—the next-generation silhouette that brings 1980s basketball to the modern era.
Neymar Jr. and PUMA are launching their new collaboration ahead of PUMA’s “Generation Fearless” campaign, which focuses on how soccer transcends generations and positively shapes youth culture.
The collection will be available starting September 22, 2022, at the PUMA.com or at select stores.
