ChatClub Launches a Neymar Jr. Bot for Facebook Messenger

ChatClub, Movile’s platform for creating and developing bots on Facebook Messenger, has launched an exclusive bot for soccer star Neymar Jr., who has more than 60 million followers on the social network. Users and fans of the player will be able to use all of the bot’s features, such as group chat, quizzes, access to the official store, news about the Instituto Projeto Neymar Jr., the athlete’s playlist, and updates on his career.

“I’m really happy about this partnership because I’m always connected to the digital world. ‘The chatbot will be another way for me to connect and communicate with my fans,’ says Neymar Jr. Movile, in partnership with Mowa Sports—a content agency specializing in digital activation projects—will handle the production of text, photos, and videos, as well as the bot’s administration.”

To use ChatClub, users should go to the athlete’s official Facebook page, click the Facebook Messenger icon, and then click “Get Started” to receive updates.

“Neymar Jr. is one of the most popular figures on social media, and he has immense affection and respect for his fans. Through these interactions, each of his followers seeks to learn more about his life, daily routine, and lifestyle. “We at ChatClub believe that the launch of the bot—which will be available in Portuguese, English, Spanish, and French—will provide yet another channel for connecting with fans, bringing a little bit of Neymar’s world to everyone,” explains Marcelo Gobbi, Business Director at Movile.