Forbes Magazine Highlights the Global Visibility of Neymar Jr’s Five for Red Bull in Sports

Forbes magazine, which specializes in business and economics, recently published an article on the expansion and impact of the Red Bull brand in the world of sports.

The publication also cites NR Sports’ partnership in creating Red Bull Neymar Jr’s Five—the world’s largest 5-on-5 soccer tournament—as a success story.

In 2020, Neymar Jr’s Five celebrates its 5th anniversary, and the global final will once again be held at the Neymar Jr Institute in Praia Grande, on the coast of São Paulo. Details about this year’s event will be announced soon.

Read the excerpt below:

“Neymar Jr., one of his most prominent teammates, lends his name to Red Bull Neymar Jr.’s Five. Promoted primarily by the Brazilian, the competition is a twist on the traditional 5-on-5 soccer game, inspired by his desire to increase participation rates.”

Aimed at players between the ages of 16 and 25, teams are allowed two “veterans,” while games last 10 minutes, with each team losing a player every time they concede a goal—in other words, if they eliminate five opponents, the game is over.

Since its launch in 2015, the tournament has attracted more than 400,000 players from 75 different countries and six continents. “The combination of the visibility of one of the sport’s most marketable stars and the financial clout of one of the sport’s most marketable brands has, unsurprisingly, been a huge success.”

Click here to read the full Forbes article!