Neymar Jr. shows off his new cleats and predicts: “lots of goals for us”; take a look behind the scenes

 

Neymar Jr. is excited for his debut with the Brazilian national team in the world’s biggest international soccer tournament, which kicks off this Thursday (24) for Brazil. For the tournament, he’ll be wearing a special pair of cleats called “Dream Chaser,” recently launched by PUMA in collaboration with the French artist Percy Mad.

 

 

During the campaign shoot in September of this year in France, Neymar Jr. joked as he put on the pair of cleats for the first time: “There are going to be a lot of goals! A lot of goals for us in the World Cup,” said the athlete, predicting a strong performance in Qatar.

 

 

The star player’s hope, of course, is to score goals and provide assists with the new model, helping the team in its quest to bring home another World Cup title for Brazil. The “dream hunter” concept is inspired by a true journey through time, tracing the Brazilian star’s own career.

 

“"We have something very special in store for Neymar Jr. for the World Cup—he’ll have a special pair of cleats that only he will wear, inspired by his dream of winning the world’s biggest international tournament and by his ‘dreamcatcher’ tattoo.", said Clement Lacour, a marketing representative for Puma.

 

 

The PUMA promotional video released on November 17 to showcase the soccer cleat features Neymar Jr. walking among panels featuring illustrations of his soccer career. The illustrations were created by artist Percy Mad. Percy created custom drawings, mainly focused on sports and soccer, and shared more details about his work, which uses black, white, and gray colored pencils, as well as variations of those colors.

 

“The idea behind this concept is to choose illustrations that depict Neymar’s career in Brazil, from his early days—when he was very young and still playing indoor soccer—through the injury he suffered at the 2014 World Cup, to his celebrations, and now with the World Cup approaching. We also used the hunter tattoo he has—which symbolizes chasing his dreams—to truly see his dreams through to the end.”," the artist explains.

 

Percy Mad met Neymar Jr. in person during the filming of content for the campaign and said it was an honor to work with him. “It’s important to me because Neymar is a great player, and this is the first time I’ve done such a big project centered on a player—especially since he’s Brazilian, which is where the soccer I want to talk about comes from, so it’s an honor for me to have been able to work with the brand, and yes, it’s fantastic—it’s simply incredible,” he added.

 

Dream Catchers

 

The Dream Chasers, Neymar Jr.’s new soccer cleats—which the star will wear in Qatar—feature bold colors, gold accents, and illustrations of the current No. 10 on the Brazilian national team’s big dream: to win the world's biggest soccer tournament. It's worth noting that the model is exclusive and will be worn only by the athlete during the international competition.

 

// ENGLISH VERSION

Neymar Jr. admires his new cleats and predicts, “We’ll score a lot of goals”; check out the behind-the-scenes footage

 

Neymar Jr. is excited for his debut with Brazil in the world’s biggest competition among national teams, which kicks off this Thursday (24) for Brazil. For the tournament, he will wear a special soccer cleat called “Dream Chaser,” recently launched by PUMA in collaboration with the French artist Percy Mad.

 

During the campaign’s photo shoot in September of this year in France, Neymar Jr. joked as he put on the pair for the first time: “A lot of goals are coming! We’ll score many goals at the World Cup,” said the athlete, predicting a strong performance in Qatar.

 

The player, of course, expects to score goals and set up assists with the new model, helping the team on its quest to bring home another title for Brazil. The “Dream Chaser” concept is inspired by a real journey through time, tracing the Brazilian star’s own career.

 

“We have something very special in store for Neymar Jr. for the World Cup. He’ll have a special pair of cleats that only he will wear, inspired by his dream of winning the world’s biggest national team tournament and his ‘dream chaser’ tattoo,” said Clement Lacour, PUMA’s marketing representative.

 

PUMA’s promotional video, released on November 17 to showcase the cleats, features Neymar Jr. walking through panels depicting his soccer career. The illustrations were created by the artist Percy Mad. Percy created custom illustrations specifically focused on sports and soccer. He shared more details about the work, which was done using colored pencils in shades of white and gray.

 

“The idea behind this concept is to select illustrations depicting Neymar’s career in Brazil, from his early days—back when he was very young and still played futsal—through the injury he suffered during the 2014 World Cup, his celebrations, and now with the World Cup approaching. In addition, we used his hunter tattoo to symbolize the pursuit of dreams—specifically, his journey toward fulfilling them,” the artist explains.

 

Percy Mad met Neymar Jr. in person during the campaign shoot and said it was an honor to work with him. “It’s important to me because Neymar is an amazing player, and this is the first time I’ve taken on such a major project centered on a player—especially since he’s Brazilian, which is where the kind of soccer I want to talk about comes from. That’s why it’s an honor for me to be able to work with the brand, and, yes, it’s fantastic—it’s simply incredible,” he added.

 

Dream Chasers

 

The Dream Chasers, Neymar Jr.’s new soccer cleats, which the player will wear in Qatar, feature bold colors, gold accents, and illustrations of Brazil’s current No. 10’s greatest dream: to win the world’s biggest soccer tournament. It’s worth noting that the model is exclusive and will only be worn by the athlete during the international competition.