Beats Launches Its New #1of1 Campaign

Celebrating the talent and individuality of some of the brand’s athlete partners, Beats By Dre has launched its new #1of1 campaign. Neymar Jr. is one of the star players featured alongside other prominent figures, wearing his new headphones.

Beats has developed exclusive headphones for five of its athletes and five of its musicians. In addition to Neymar Jr., big names such as Serena Williams, LeBron James, Anthony Joshua, Ben Simmons, Halsey, Post Malone, Pharrell, DJ Khaled, and Becky G are featured with their signature headphones.

Designed exactly as the Brazilian national team’s No. 10 wanted, Neymar Jr.’s headphones are painted black with gold lettering. According to the brand, the design is meant to capture his determination to face his challenges.