Neymar Jr. has brought visibility and revenue to the French league, says the league’s director

Yoann Godin said that the star player's arrival at PSG four years ago was crucial to the growth of Ligue 1

Neymar Jr.’s arrival at PSG in 2017 caused a surge in revenue and marketing metrics for Ligue 1, the French league. This statement comes from Yoann Godin, director of international development for the Ligue de Football Professionnel (LFP), in an interview with the UOL website—published on Thursday (5).

Neymar Jr.'s strong performance with Paris over the past four years—leading the club, for example, to its first Champions League final in 50 years—combined with his natural and spontaneous popularity, has also translated into positive results off the field.

In addition to the long-standing presence of other Brazilian athletes in France, the director points out that Neymar Jr. played a key role in generating greater interest from the media and fans around the world. Here are the main highlights of the interview:

“All metrics have grown rapidly since Neymar Jr.’s arrival: international audience, social media following, engagement with our content, and more.”

“There’s no denying that Neymar’s arrival at PSG was a game-changer for the popularity of Ligue 1 Uber Eats in Brazil and around the world. He’s one of the biggest icons in sports today. His first home game for PSG, for example, still ranks among the highest international viewership figures in Ligue 1 Uber Eats history.”

“This story is unique and an opportunity for us to set ourselves apart from other leagues. We have the ability to create an emotional connection that some other leagues may not have.”