Neymar Jr.'s commercial value has increased since the World Cup

Last Monday (Oct. 1), Altamiro Bezerra, CFO and CEO of NR Sports and NN Consultoria—the companies responsible for Neymar Jr.’s image and management, respectively—stated during an event that the athlete’s commercial value had increased following the World Cup in Russia.

“Right after the World Cup ended, we couldn’t responsibly assess whether Neymar Jr.’s image had been damaged. Any statement at that time would have been premature and irresponsible. Now, three months later, we have seen and can confirm a 60% increase in revenue compared to the previous year, with new contracts and renewals. So, as a company, we can celebrate a significant increase in the value of Neymar Jr.’s image,” he said.

Altamiro was one of the speakers at the launch event for the booklet “The Professional Athlete and the Brazilian Tax System” and at the seminar “The Professional Athlete and the Brazilian Tax System—Challenges and Solutions.” Both took place at the Athletes’ Union in São Paulo.

“The Guide is a significant resource for all athletes, as it provides information on taxation and the proper way to manage tax matters. From the perspective of the tax assessment, in the case of Neymar Jr., the Federal Revenue Service was proven wrong, since in the end the charges were demonstrably unfounded and the athlete and the companies were exonerated,” he said at the time.