Check out the details of Neymar Jr.'s first campaign with Budweiser for the Qatar World Cup
The brand's global campaign celebrates 100 days until the world's biggest soccer tournament and takes fans from around the world to the FIFA World Cup in Qatar
While every squad announcement generates that sense of anticipation before any major tournament, when it comes to the FIFA World Cup, the excitement is even greater. With that in mind, Budweiser, the competition’s official beer, is already unveiling its star-studded team, featuring Neymar Jr., Messi, and Sterling, to celebrate 100 days until the start of the FIFA World Cup and invite people to participate in an initiative that will award prizes in major cities around the world—including trips to watch the games live in Qatar, as well as exclusive gifts autographed by the stars. With this lineup, there’s no way you can lose!
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The official beer of the FIFA World Cup is featuring the top stars from the national teams of Brazil, Argentina, and England to encourage fans around the world to participate in the campaign and have the opportunity to see the world’s best players up close. And since every star player has a remarkable story behind their rise to stardom, Bud features these very athletes to inspire people and show soccer fans that it’s possible to achieve their dreams.
A team of star players handing out prizes in major cities around the world
In the campaign dubbed “The Drop,” the players and the brand are using social media to invite followers to learn more about the initiative, which involves placing red boxes bearing the Budweiser logo in major cities around the world. In Brazil, the initiative began in São Paulo at Pacaembu Stadium—the site of Neymar Jr.’s first professional goal—where a giant totem featuring a QR code was installed, directing consumers to sign up for the campaign. And, the Starting Saturday, August 13, will provide participants with the coordinates to find the campaign's exclusive prize boxes, including a trip to watch the World Cup up close in Qatar.
“Budweiser and I have teamed up to take fans on an unforgettable journey to the FIFA World Cup. I’m proud to be able to make dreams come true as we gear up for the tournament,” says Neymar Jr.
For more information about the campaign, click here. Be sure to also watch the video of the action.
Neymar Jr. is Budweiser's newest ambassador
As if being considered one of the best soccer players in the world weren’t enough, Neymar Jr. now also holds the title of Budweiser ambassador. The partnership with the Brazilian star was signed with NR Sports, the company that manages his image, and includes the forward’s participation in the brand’s campaigns. The announcement was made official this week and kicked off with a video featuring the athlete on his social media accounts, promoting the brand’s global campaign for the World Cup in Qatar.
For Carolina Caracas, Budweiser’s head of marketing, the partnership with one of the world’s best players will further highlight the grandeur of the World Cup campaign, as well as strengthen the brand’s connection with its target audience. “Budweiser considers Brazil one of its key global markets, and when we talk about the World Cup, we simply can’t leave out the Brazilian national team and Neymar Jr. The partnership with Neymar will help us make our World Cup campaign even bigger and more connected with our target audience,” she said.
The star celebrated the moment and spoke about the possibility of making dreams come true. “I’m very proud of our partnership with Budweiser to make dreams come true in a year that’s important for me and for the world of soccer,” the star concluded.
