ARCO Egypt, a leading developer of high-end projects that combine residential, commercial, and tourism spaces, has a new public image to promote its campaigns. Neymar Jr. has signed with the company and become its new brand ambassador in Egypt and the Arab world.

The Brazilian national team's No. 10 will be the new face of ARCO's campaigns in the MENA region, as well as a new group of projects by the brand, such as new initiatives in existing communities.

“We are just as passionate about soccer as we are about developing high-end communities and residences in Egypt,” said ARCO Vice President and CEO Ashraf Salman. “We are delighted that Neymar Jr. is part of the project at our ‘Neymar Jr. Lagoon’ and in our CityStarts Sahel community.”

A limited number of units will be available for sale during the unveiling of the new community called “Neymar Jr. Lagoon,” which will be located in ARCO’s new state-of-the-art business center at CityStarts.

“There is a special bond not only between Egypt and soccer, but also between Egypt and the people of Brazil and Spain,” said Neymar Jr., who added that he was “honored” to be the face of ARCO’s projects throughout the Arab world. “I hope to visit Egypt as soon as possible,” he concluded.