On Tuesday, August 3, 2026, the Neymar Jr. Project Institute held the 6th edition of its Charity Auction to benefit the organization. The event took place at the Suhai Music Hall in São Paulo and marked the celebrations for the social project’s 11th anniversary. The initiative brought together partners, sponsors, guests, and prominent figures from various sectors for an evening dedicated to raising funds to ensure the continuation of the Institute’s activities.
Held annually, the Charity Auction’s main goal is to strengthen the initiatives carried out by the Neymar Jr. Institute, expanding the support network made up of companies, organizations, and individuals who believe in the importance of social investment. In this edition, more than 35 partners participated in the initiative, contributing to the event’s success and to the offering of exclusive experiences and items available in the auction lots.
Among the highlights of the evening were items of great symbolic and historical value. One of the lots featured a Barcelona jersey autographed by the MSN trio—Lionel Messi, Luis Suárez, and Neymar Jr.—who together formed one of the most memorable attacking trios in soccer history. Another highlight was a scepter created by artist Pedro Yossef to immortalize Pelé’s legacy, paying tribute to the King of Soccer’s career through an exclusive work developed especially for the occasion.
The event was also attended by guests from various fields of sports, music, and entertainment, including Hortência Marcari, Claudia Leitte, Tom Cavalvante, Denilson, Kaká, Ana Castela, Maurício do Vôlei, and Thiaguinho. Throughout the evening, the guests took part in the program and helped celebrate the 11th anniversary of the Neymar Jr. Institute. Thiaguinho closed out the event with a concert for the attendees at the end of the program.
Over the course of its 11 years of operation, the Neymar Jr. Institute has established itself as a hub for social development through initiatives focused on education, sports, culture, and health. Currently, the institution serves approximately 3,000 children and adolescents daily and has an impact on more than 10,000 people, including their families and the entire community that benefits from the programs, projects, and opportunities it offers.
The funds raised during the Charity Auction help support and strengthen the activities carried out by the Institute throughout the year. The involvement of partners and sponsors enables the continuation of initiatives that promote access to education, sports, cultural activities, healthcare, and human development programs for thousands of people.
The 2026 edition also marked a first in the event’s history. For the first time, the Charity Auction was officially livestreamed on the Neymar Jr. Institute’s digital platforms, allowing people from different regions to follow the program in real time. Journalist Tiago Asmar hosted the broadcast, providing coverage of the evening’s highlights and engaging the audience with the initiative.
As it celebrated its 11th anniversary, the 6th Charity Auction to benefit the Neymar Jr. Institute underscored the importance of the joint participation of partners, sponsors, and supporters in sustaining the institution’s work. The event marks another step toward expanding the opportunities offered to the children, teenagers, and families served by the Institute, strengthening a collaborative network focused on social development. The full recording of the event remains available on the Neymar Jr. Institute’s official platforms for anyone who wishes to relive the highlights of this edition.
